Billion Dollar Ball
Was at the local library this past weekend and saw this book. Decided to give it a try. Billion Dollar Ball: A Journey Through the Big-Money Culture of College Football. I am not even through the first chapter and it's like holy crap. They talk about football at the University of Texas. Now anyone that knows football knows that the state of Texas is huge in football. In 2012 UT spent 212K on every football player in the program. At one point UT was bigger than Exxon Mobile in terms of wealth. Below is an example from the book.
Over the past decade college football has not only doubled in size, but its elite programs have become a $2.5-billion-a-year entertainment business, with lavishly paid coaches, lucrative television deals, and corporate sponsors eager to slap their logos on everything from scoreboards to footballs and uniforms. Profit margins among the top football schools range from 60% to 75%—results that dwarf those of such high-profile companies as Apple, Facebook, and Microsoft—yet thanks to the support of their football-mad representatives in Congress, teams aren’t required to pay taxes. In most cases, those windfalls are not passed on to the universities themselves, but flow directly back into their athletic departments.